Jonathan Fraser
Chief Strategy Officer at Trouble Maker
As a strategist previously at OMD, Rocket, Goodstuff, Naked, Leo Burnett, Ogilvy, Holler and Exposure, Fraser (as everyone calls him) has developed planning skills across media, creative, digital and PR.
Fraser has created a wide range of non-traditional work due to his full-service thinking, such as re-introducing Alan Partridge to the world in Foster's ‘Mid-Morning Matters’ content series and creating the UK's first UGC sponsorship campaign for Virgin Media. Fraser also helped reinvent the Champion clothing brand, gave McDonald's a credible role for their 2012 Olympics campaigning and challenged gender stereotypes for P&G’s Always brand
with #likeagirl.
