MediaCat

Shelter’s MP-chasing social housing campaign

Josh Mcloughlin, 16.05.2025

Why TV advertising is not a risky business

Josh Mcloughlin, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Josh Mcloughlin, 15.05.2025

The Trade Desk’s open-web forecast

Josh Mcloughlin, 15.05.2025
All Latest »

AI Overviews reduce clicks by ‘up to 66%’

Josh Mcloughlin, 15.05.2025

Uber Ads’ head: agencies are waking up to the power of attention

Josh Mcloughlin, 12.05.2025

Ask Faris

Josh Mcloughlin, 09.05.2025

Primal scheme: how attention, memory and emotion work together

Josh Mcloughlin, 08.05.2025
All Insights »

Why TV advertising is not a risky business

Josh Mcloughlin, 16.05.2025

The Trade Desk’s open-web forecast

Josh Mcloughlin, 15.05.2025

PMax: a step in the right direction but a long way to go

Josh Mcloughlin, 13.05.2025

Primal scheme: how attention, memory and emotion work together

Josh Mcloughlin, 08.05.2025
All Perspectives »

Josh Mcloughlin

Journalist, copywriter and researcher

Josh Mcloughlin is a journalist, copywriter and researcher from Merseyside. He has written on culture, business and politics for The Times, The New Statesman, Prospect, The Spectator, and others. As a copywriter, he's worked agency-side and freelance for brands including Next, Heineken, Motorola, Royal British Legion, Institute of Directors, INSEAD, and VisitBritain. Josh holds a PhD from University College London.

ALL ARTICLES

How can cinema reclaim our attention?

'Cinemas must not be afraid to think big and sell the magic'... 22.07.2024

What brands can learn from political marketing

Marketers should pay close attention to the 'Year of Elections'... 03.06.2024

Transparency is key to trust

'Trust today is a dwindling resource'... 17.05.2024

Print magazines are thriving in the digital age

The birth of new titles tells us print still offers brand opportunities... 04.04.2024

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