Laylla AbuGharbieh, Author at MediaCat UK

Laylla AbuGharbieh

Digital Content Strategist, Leo Burnett Italy

Seeker of unusual beauty and opportunities in arduous situations, her mission is to stimulate strategic and empathic thinking in order to fit society needs with a meaningful purpose. How? Decoding digital culture trends, understanding the patterns and translating them into creative insights. She also write, draw, sing, dance and make potions.

ALL ARTICLES

Girlhood and the hyper-segmentation of identity

The majority of aesthetics and 'cores' on the internet are related to girlhood storytelling... 30.11.2023

Italian #MeToo: the fight has begun

What is happening in the Italian advertising industry is calling us to choose between fight, flight ... 04.07.2023

Breaking the legacy of trans-generational trauma

Millennials are the first generation to break the cycle... 24.05.2023

Four iconic mothers: Laylla AbuGharbieh

The most interesting to share a legacy with. Or maybe not.... 22.05.2023

Totems and idols: the dangerous desire to fix reality

We’re far from accepting those things that are still decoded as imperfections... 28.03.2023

‘Losing all hope was freedom’

It's time for a wake-up call to society, with a focus on community and empathy... 27.02.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Laylla AbuGharbieh

ALL ARTICLES

Subscribe to our newsletter