Lea Karam, Author at MediaCat UK

Lea Karam

Consulting Director at Behave

Lea is a multi-award-winning behavioural scientist and leading expert in consumer behaviour. Since Behave's inception, she’s championed behavioural science adoption, transforming complex concepts into powerful, tech-driven interventions across diverse markets. Recognised as a top global expert by Inside Behavioural Economics, she’s also a Campaign Media Week 30 Under 30, and Management Today 35 Women Under 35 honouree, underscoring her significant industry impact. Lea’s client roster is diverse and expands across many sectors, with clients such as De’Longhi, Paysafe, Investec, The Financial Times, The British Council, TikTok,and Amazon. Prior to Behave, Lea developed her credentials from global strategy experience at BBDO and Publicis, working with the likes of PepsiCo, Visa, and Mars.

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Psychology behind the rise of SMEs: big brands, take notes

'The loyalty SMEs foster isn’t accidental'... 18.11.2024

How can brands stay on the consumer behaviour pulse?

Brands are struggling to grab attention and lock down loyalty... 29.11.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Lea Karam

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