Mariana Silva, Author at MediaCat UK

Mariana Silva

Founder, Ethica - Sustainable Fashion Hub

Mariana specializes in sustainable fashion communication, helping slow fashion brands enhance their marketing strategies. She is the founder and main content creator behind Ethica – Sustainable Fashion Hub, an independent platform focused on consumer education. Based in Lisbon, Portugal, Mariana works as a journalist, covering a wide range of topics from politics to culture

ALL ARTICLES

Portuguese climate activists carving space in media

A Portuguese influencer demonstrates media outlets are receptive to innovative formats... 09.04.2024

Can AI predict fashion trends?

More often than not, trends spark from the streets... 23.01.2024

Should sustainable brands participate in Black Friday?

Overconsumption arguably goes against a sustainable brand ethos... 15.11.2023

Experiences are the future of the wellness industry

Personalisation, gamification and added value are the future... 13.10.2023

Finding balance in promoting consumption

Is it possible? Yes, and advertisers have a part to play... 11.09.2023

When purpose became obsolete

Consumers must advocate for their right to repair... 14.08.2023

Honesty: the latest marketing trend

In today’s cancel culture not all public apologies stem from honesty... 12.07.2023

Why fight as consumers when we can fight as citizens?

Consumption is an intrinsic part of one’s identity... 12.06.2023