MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
What excites you about the Gen X creator economy?
Five marketers give us some frank advice and guidance... 12.02.2024
WPP invests in German digital agency OH-SO Digital
The agency is founded by industry veteran Mattes Schrader... 12.02.2024
Q&A: Crunchyroll’s Markus Gerdemann discusses anime
The rise of anime, and how different audiences respond to content... 10.02.2024
LEAD summit explores responsible growth in advertising
Politicians and industry leaders discussed AI, poverty, sustainability, and online safety... 09.02.2024
AI and fashion: from Midjourney to Vogue Portugal
Hugo Barbera from HumAInade on how AI is impacting fashion... 08.02.2024
Bloomfest 2024: intersectionality and women’s work-life balance
The event coincides with the release of a new work-life balance study... 08.02.2024
Barb reports decrease in SVOD subscriptions
18.8m UK homes had access in Q4 down from 19.3m in Q3... 08.02.2024
Suno launches AI-generated love songs for Valentine’s Day
Users can create custom songs to share with their loved ones.... 06.02.2024
How can brands tap the potential of audio marketing?
Six smart business leaders give us their advice... 05.02.2024
WARC reveals highly awarded creative ideas are most effective
Coca-Cola has the highest conversion rate from creativity to effectiveness... 01.02.2024
New campaign highlights disability inclusion
The film promotes the world’s first accountability summit for disability inclusion, SYNC25... 01.02.2024
D&AD reveals jury for 2024 awards
The 62nd annual awards programme will host panels for over 40 categories... 31.01.2024
Disrupt: Search and AI changes set to transform creator economy
'AI is shrinking the barriers between what you can imagine and what you can create'... 30.01.2024
Brand Metrics makes new hires, including ex-Meta
Four senior members join the tech company... 30.01.2024
VML: consumers want brands to ‘make the world better’
9,000 people were surveyed for the 10th edition of The Future 100 ... 26.01.2024
Product of the Year announces 2024 winners
This year marks the 20th year of the UK awards... 25.01.2024
How could AI redefine gaming and media at large?
AI is set to become an integral part of gaming... 25.01.2024
Fortnite: Momentum and Alzheimer’s awareness
Fortnite character faces the same obstacles an Alzheimer patient does... 24.01.2024
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