MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
Idris Elba stages campaign for stronger action on youth violence
The installation was unveiled outside the Palace of Westminster ... 08.01.2024
GroupM teams up with industry giants to evolve streaming ads
The Ad Innovation Accelerator aims to change the 30-second ad spot... 04.01.2024
Use of generative AI tools in PR doubled in 2023
Muck Rack report measured attitudes in early and late 2023... 04.01.2024
P&O Cruises: turning sceptics into believers
Holiday Like Never Before positions cruises in a new way... 04.01.2024
Great British Brands: Rover, Dr Who, Octopus Energy
From old cars and nerdy sci-fi to renewable energy... 03.01.2024
2023’s most unexpected brand partnerships
Barbie crocs, boozy pasta sauce, and Pokémon ... 28.12.2023
House 337 acquires Vixen Labs to strengthen AI expertise
Vixen Labs will initially operate as a separate brand within House 337... 20.12.2023
Check Your Baubles campaign urges women to check their breasts this Christmas
The campaign features misshapen and dimpled baubles... 19.12.2023
MediaCat Magazine’s marketing moments of 2023
From horror to humour to long-form content... 14.12.2023
Initials CX secures role as Pilgrim’s Food Masters’ CX agency
The agency will lead consumer activations across the Richmond and Fridge Raiders brands... 13.12.2023
Omnicom Media Group to create 170 jobs with Newcastle launch
Pete Coates appointed as Managing Director... 13.12.2023
McDonald’s and Jung von Matt shine light on Para Sport athletes
We the (in)visible showcases sports moments ... 08.12.2023
Co-op ditches TV ad to encourage donations this Christmas
The campaign is in partnership with MullenLowe UK... 07.12.2023
61% of marketers expect business to improve in 2024
31% of marketers expect to decrease investments in X in 2024 ... 06.12.2023
GroupM forecast: 2023 global ad revenue to grow 5.8%
By 2028, pureplay digital will be larger than 2022 ad industry ... 05.12.2023
Truant London’s UNRULY celebrates 50 years of hip-hop
Exploring hip-hop's roots, legacy, and relationship with brands ... 04.12.2023
KIND Snacks celebrates acts of kindness across the UK
This is the campaign's second year... 04.12.2023
Exposure wins multi-year contract with Honda Motor Europe
The appointment follows a competitive pitch... 01.12.2023
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