Human vs virtual influencers: which is more persuasive?

Study probes how people respond to CGI influencers... 31.01.2025

Does media planning suffer when people aren’t in the office?

'Hybrid working is a proven model for reimagining how we succeed together'... 28.01.2025

Itaú Bank’s interactive hoardings drove millions to its online marketplace

Africa Creative’s co-CCO talks media strategy, challenges and results... 21.01.2025

Maritime body sent messages in a bottle to reckless ‘boaties’

NZ regulator encourages new behaviours with old methods... 16.01.2025

Coca-Cola breaks coupon redemption record with Redeem

Ad product promises to bring coupons into the 21st century... 14.01.2025

What should advertisers leave behind in 2025?

From inconsistency and marketing jargon to inefficient targeting... 02.01.2025

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

Significantly different and greater number of activations versus previous years... 20.12.2024

Why Waitrose got a Whodunnit for Xmas

MG OMD’s exec. director on the strategy behind the pudding-thief campaign... 13.12.2024

2025 media trends, with dentsu and iProspect

Discussing trends shaping today's media landscape... 11.12.2024

Are influencers a media channel?

'Currently influencers as a media touchpoint sit in no-man’s land'... 03.12.2024

Is Australia’s social media teen ban justified?

'Defining social media and rethinking platform responsibilities will be key'... 03.12.2024

Why Goodstuff put cinemagoers on the silver screen for JD

We spoke to Goodstuff's Business Director about the brief and the execution... 02.12.2024

Diamond industry calls for urgent marketing revival

The industry is at an inflection point... 28.11.2024

Tom Gent on creating standout multi-platform video content

Tom reflects on his 20-year career, working for the BBC, EA and setting up his agency... 27.11.2024

Next-Gen Media launches programmatic DOOH

It has partnered with Vistar Media... 21.11.2024

Talking regenerative brand design with Bob Sheard

How brands need to shift to selling intelligence, experience and knowledge... 20.11.2024

Audience Store and Fenestra join forces

They will help brands adopt an audience-first approach to CTV advertising... 19.11.2024

Trainline launches new media offer

It will allow brands to leverage its first-party data... 19.11.2024