MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
Simon Akers and Jaz Poke on neurodiversity in media
Co-founders of NDIM discuss their new industry initiative... 19.11.2024
Sonder predicts growth for owned media in 2025
It has published its 2025 Owned Media Global Market Report... 15.11.2024
Meta names Derya Matras as VP of EMEA
She will succeed Angie Gifford ... 14.11.2024
WARC identifies five trends that will impact marketers in 2025
It has released its annual Marketer’s Toolkit... 12.11.2024
Viewers moved by ‘beautiful’ Xmas ad from…err…FatFace?
It scored 4.9 Stars on System1's Test Your Ad platform... 12.11.2024
Dentsu launches Smarter Media for faster retailer monetisation
Addressing gaps in media, tech, and skills... 06.11.2024
VIOOH’s 2023 carbon emissions below industry benchmarks
'Only 31% of marketers prioritise sustainability in media decision-making process'... 06.11.2024
Audience Store to enhance reach for TV advertisers
'Incremental reach opportunities above traditional linear TV advertising'... 05.11.2024
How should brands handle misinformation?
'It’s imperative brands remove old information from all media channels'... 04.11.2024
Brandtech gives students access to GenAI platform
Pencil will enable students at Northwestern University to use the latest Gen AI tools... 31.10.2024
AA/WARC: UK ad spend to reach £40.5bn this year
Ad spend in the UK reached £19.6bn in the first half of the year... 31.10.2024
76% value trusted journalism more than ever
According to the NMA's study for its Journalism Matters campaign... 29.10.2024
Tracksuit identifies ‘Seven Deadly Sins’ in advertising
The study highlights the power of emotional ads... 25.10.2024
esbconnect and Sagacity to connect datasets
Enabling brands to better engage new and existing audiences... 24.10.2024
VIOOH and BackLite Media join forces
Enabling advertisers to reach residents and tourists in the UAE... 22.10.2024
Dentsu: ‘Gaming is bigger than music and movies combined’
Despite this, it makes up less than 5% of ad spend... 22.10.2024
Future of Media: Key takeaways
MediaCat's Selin Ozkan and Svilena Keane take over the podcast to discuss Future of Media... 17.10.2024
QMS study: OOH is not a ‘glance-only’ medium
OOH ads score an average of 12 seconds of attention... 17.10.2024
MediaCat Magazine is the best bits of MediaCat UK distilled in a free fortnightly newsletter. Register to receive the sharpest insights, freshest inspiration and most candid commentary about the media side of the marketing industry in your inbox.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Cookies that gather information about your browsing habits. They remember that you have visited a website and, in order to provide you with ads that are more relevant, share this information with other organisations, such as advertisers and platforms on which we advertise. Examples: Twitter, LinkedIn and Facebook.
Without these cookies, online advertisements you see will be less relevant to you and your interests.
More information about our Cookie Policy
