MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
Dentsu: ‘Gaming is bigger than music and movies combined’
Despite this, it makes up less than 5% of ad spend... 22.10.2024
Future of Media: Key takeaways
MediaCat's Selin Ozkan and Svilena Keane take over the podcast to discuss Future of Media... 17.10.2024
QMS study: OOH is not a ‘glance-only’ medium
OOH ads score an average of 12 seconds of attention... 17.10.2024
97% of retail marketing teams use AI, study finds
Despite high adoption rates, teams are struggling to drive 'meaningful outcomes'... 15.10.2024
Future unveils Future Content Hub
It will store over 550,000 articles and photographs... 15.10.2024
Key takeaways from The Future of Media
MediaCat identified four key takeways...... 11.10.2024
The Future of Media: Day 2 recap
The second day kicked off with an interview with Global’s Stephen Miron... 09.10.2024
Introducing dentsu’s 2025 key media trends
Algorithms, AI and new consumer engagements... 09.10.2024
The Future of Media: Day 1 recap
Adwanted’s annual event kicked off on 8 October... 08.10.2024
Talking next gen influencers with We Are Social
From relatable realism to extreme influence... 07.10.2024
How can brands stand out this festive season?
From comedy to memorability to smart use of influencers... 07.10.2024
Exposure launches new creative tech company
Everything Ahead will help brands adopt emerging technologies... 02.10.2024
VistaPrint partners with impact.com to connect with creators
impact.com’s creator partnership platform will expand VistaPrint’s reach... 02.10.2024
WARC reveals strategy is ‘undervalued’
The Future of Strategy report identifies key challenges and opportunities... 01.10.2024
Survey: 51% of creators are already sharing holiday content
'Brands should be engaging with influencers now,' impact.com's CMO advises... 26.09.2024
System1 and ITV report analyses ‘new-to-TV’ ads
TV remains a powerful medium for advertising... 25.09.2024
Burger King reduces menu to one item for a day
'Having a choice matters' underlines the importance of democracy... 25.09.2024
Transmission launches creative for KUMON CONNECT
The campaign focuses on the evolution of learning... 25.09.2024
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