MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
WPP teams up with NVIDIA to create AI-generated 3D worlds
Coca-Cola and Ford will be among the first of WPP's clients to use the new tech... 30.07.2024
Can stunt marketing build long-lasting brands?
'Stunts for attention are the one-night stand of marketing'... 25.07.2024
Advertising: Who Cares? to launch new event
It will take place on 12 September at the Royal Society of Arts in London... 25.07.2024
Cannes Lions owner Ascential sells to Informa for £1.2bn
The offer values each Ascential plc share at 568p ... 25.07.2024
Kevin the Carrot makes summer debut in Aldi Olympics ad
System1 has ranked the ad in the top 8% of UK supermarket ads ... 24.07.2024
Breaking convention boosts ad attention by 21%
… according to a new report by Ipsos and Effie ... 23.07.2024
Publicis Media UK appoints Andy Cabirdassou as CTO
He will lead a team to deliver tech, data, product and AI strategies... 23.07.2024
Jung von Matt launches NERD London
The new offering will connect brands with fandom communities... 22.07.2024
GroupM appoints Brian Lesser as Global CEO
WPP has announced the appointment of Brian Lesser as the new Global CEO of GroupM, the holding compa... 17.07.2024
Ad effectiveness metrics under fire in Real Talk
IMA podcast examines better ways of measuring campaign impact... 17.07.2024
Women’s Equality Party and Quiet Storm call on govt. to end child poverty
With a new Labour government taking power, the Women’s Equality Party has launched a campaign, cre... 17.07.2024
Future launches branded content studio ‘Future Creative’
It will offer insights-driven brand storytelling across Future’s diverse portfolio ... 12.07.2024
Polaris explores changing world of political campaigns
This year's theme was ‘The New Age of Intelligence’... 11.07.2024
How can brands get our attention these days?
Unsurprisingly, our network had a lot to say about this one...... 10.07.2024
Tinder’s new campaign features first texts of real couples
The online dating platform reimagines classic rom-com meet cutes ... 10.07.2024
Emily Fairhead-keen discusses godlike brands
... and how Jeremy Bullmore once offered her a cup of tea... 10.07.2024
Esportal announces partnership with Brand Metrics
Revolutionising campaign measurement in competitive gaming... 10.07.2024
‘AI or die’ and relax… what we learned at Fix Fest
Takeaways from 'the most ambitious copywriting event of the year'... 08.07.2024
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