Nick Mason, Author at MediaCat UK

Nick Mason

Nick Mason is CEO and Founder of Turtl, the scientifically proven Content Platform that delivers better outcomes. After spending time with psychology professors at the University of Oxford, Nick realized the way businesses communicate online is at odds with how our brains work. In a world of too much information and too little time, Nick founded Turtl to help businesses stand out with captivating content and behavioral insights. An experienced and multi-faceted leader, Nick has led Turtl to transform digital content for the likes of Cisco, Bloomberg, Lexus, and Allianz. He speaks regularly on the topic of psychology in sales and marketing content.

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IPA Bellwether Report: Q1 2023

Now is the time for measurement to take centre stage... 02.05.2023

B2B content personalisation: how far can you take it?

What does an ideal personalised experience look like? ... 13.03.2023

Connecting on a human level: why emotions are the next big B2B marketing tool

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ... 06.05.2022

Neuroeconomics: transforming marketing this decade

In a world drowning in information, simply making and distributing materials and messaging is no lon... 09.03.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Nick Mason

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