Oliver Budworth, Author at MediaCat UK

Oliver Budworth

A highly-awarded strategist with over twenty years’ experience, Oliver started his career in Marketing client side before jumping the fence to agency life. Since then, he has worked for a range of agencies including Ogilvy (GTB) at WPP developing marketing and advertising strategy for Ford Performance and Commercial Vehicles in Europe. Oliver has also helped brands like Nestlê, Carlsberg, Oracle, AWS, Cancer Research and Sage connect with people and culture through award-winning strategies and ideas. Today, Oliver leads the Strategic practice at Bewonder* where he oversees strategy and ideation across a range of projects covering Branding and Placemaking, Customer Experience, and Marketing and Advertising.

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Electric vehicles will be great. In 2028

Oliver on why synthetic fuel might be the future... 26.01.2023

Eyes wide shut: Why so many brands are simply choosing to ignore the opportunity staring them in the face

Bewonder's Oliver Budworth looks to where things went wrong for Mothercare and asks why brands keep ... 26.05.2022

Innovation is everywhere — you just have to look for it

From Dyson to Nike, Bewonder's Head of Strategy, Oliver Budworth, examines brands that not only talk... 11.04.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Oliver Budworth

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