Paul Feldwick, Author at MediaCat UK

Paul Feldwick

In 1974 Paul Feldwick left Oxford and found a job in advertising at the acclaimed London agency Boase Massimi Pollitt (later part of DDB) where he was to work for over thirty years. He was Head of Account Planning in London, and then a Worldwide Brand Planning Director for DDB, responsible for global strategic training programmes. He was one of the first convenors of judges for the IPA Effectiveness Awards. He has Masters degrees from Bath School of Management and Ashridge (Hult) Business School. Since 2005 he has worked as a consultant, coach, and author. The Anatomy of Humbug (2015) uncovered the hidden assumptions made in organisations about how advertising works, and his new book Why Does The Pedlar Sing? looks at the links between advertising and entertainment.

ALL ARTICLES

The anatomy of Anatomy of Humbug, ten years on

There's more talk about the importance of fame now... 18.07.2024

Charming the ass off the public: what today’s adfolk can learn from George Lois (1931-2022)

Looking back at over 50 years of influential work, author Paul Feldwick pays homage to one of adland... 20.12.2022

Come back, Whipple, all is forgiven

Silly ads that run for decades aren't cool, but they do what they're supposed to, says Paul Feldwick... 06.07.2022

Paul Feldwick and Faris Yakob on the nature of fame and attention

We ask authors Paul and Faris how important fame is today and then watch their brains work... 16.06.2022

How Oatly ‘became a go’

Energy, ingenuity, and the mindset of an impresario and entertainer... the reasons Oatly will go on ... 08.02.2022

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

The Trade Desk’s open-web forecast

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Primal scheme: how attention, memory and emotion work together

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Paul Feldwick

ALL ARTICLES

Subscribe to our newsletter