Pete Gibbons, Author at MediaCat UK

Pete Gibbons

Co-founder of Formidable

Pete Gibbons is co-founder of social-first creative agency, Formidable. Pete has spent over two decades creating content for the evolving digital landscape, from the early days of YouTube to the current growth of Tik Tok. Prior to founding Formidable, he was a producer at the BBC, Head of Content in the launch team of COPA90, and produced the UK’s first scripted content series for social media, BAFTA nominated internet drama, KateModern. Since founding Formidable, Pete and co-founder Nik Selman have curated a supergroup of creative specialists who have developed brand campaigns for the likes of David Beckham, Amazon, LEGO and Team GB.

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Finding your niche on YouTube: a guide for brands

'Make sure the audience you're talking to wants what you're selling'... 09.12.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Pete Gibbons

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