Rosie Pritchard, Author at MediaCat UK

Rosie Pritchard

Rosie Pritchard is a Senior Research Executive at Neuro-Insight UK Ltd., overseeing operations and is involved in extracting and delivering world class insight into marketing material. Rosie has a Master’s by Research in brain blood flow and peripheral vascular physiology. She is passionate about robust scientific principles, rigorous insight generation and has a fascination with how the subconscious drives human behaviour. Social purpose with a particular focus on gender, race, and sexuality, as well as intersectionality is close to her heart. She is excited about utilizing knowledge about the brain to deliver robust insight into the effects of societal issues on human behaviour.

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Push the box real good

With examples from Cadbury and Channel 4, Neuro-Insight's Rosie Pritchard demonstrates how pushing b... 19.12.2022

Fluid identities and our subconscious

Rosie Pritchard, Senior Researcher at Neuro-Insight UK, on how our subconscious responds to fluid id... 22.08.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Rosie Pritchard

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