Sam Collenette, Author at MediaCat UK

Sam Collenette

Senior Strategist at DRUM

Sam Collenette is a culturally-curious strategist, currently working as a Senior Strategist at DRUM in London. Moving between agency and client-side roles, start-ups and global organisations, Sam has spent the last decade working with companies to solve a range of business and communications challenges. Starting his career in editorial and PR, Sam’s experience has since spanned social media, content and marketing strategy. Having played a leadership role in delivering content and digital experiences at historic photography agency Magnum Photos and global charity Save the Children, Sam now works across the breadth of briefs at DRUM. Over the duration of his career, he has worked with a broad range of clients and talent across sectors, including Audi, Bacardi, Coors Light, HSBC, O2 and Samsung

ALL ARTICLES

Are we on the brink of a male body image crisis?

Social media can drive change. It can also spread harmful ideas... 05.09.2024

Is it the fans that hold the power?

'Fans enjoy seeing brands create content related to their fandoms'... 29.04.2024

Why are creators confessing it all?

Realness and authenticity have become the most valuable currency ... 23.11.2023

Are brands ‘whying’ to themselves?

The idea of purpose doesn’t reflect how consumers interact with brands on a daily basis... 04.08.2023

Four favourite books: Sam Collenette

Drum's Senior Strategist gives us his picks... 23.05.2023

Mainstream pop culture is dead

Outdated notions of cultural dominance have been exploded by the social internet ... 22.03.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Sam Collenette

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