Shelley Adamson, Author at MediaCat UK

Shelley Adamson

Freelance Creative Director

Shelley Adamson is a New Zealand born Creative Director who crafts memorable experiences driven by strategy, storytelling and empathy. With a background in Fine Arts and User Experience, she collaborates with a diverse range of clients and teams to produce interactive projects that blur boundaries and leave a lasting impression. Shelley has an intrinsic desire to blend the virtual with the physical and strives to fuse art and technology to captivate both her clients and their audiences. She was most recently Creative Director at UNIT9 and is now freelance.

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The new era of advergaming

Advergames are transforming into digital spaces, for brand-consumer connection... 11.11.2024

Elevating the everyday: immersive tech reigniting excitement

There's a huge opportunity for brands to reimagine mundane experiences... 24.08.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Shelley Adamson

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