Simran Gill, Author at MediaCat UK

Simran Gill

Freelance Strategy Director

Simran was born in India, raised on the seas and bred in Singapore – and has worked on 3 continents. She’s a brand strategist & certified yoga teacher with a keen interest in the sticky issues of culture + diversity + inclusion, human behaviour, romance novels & true crime. She has a strong love for Jane Austen, music from the African subcontinent, taking too many photos of her dog & always putting the voices of consumers first

ALL ARTICLES

Media planning: the art of not annoying your audience

'Go where the people want you'... 21.04.2024

Ads made by humans: how brands can build trust

The best way to be relevant, show your audience you truly understand... 15.02.2024

Employee burnout: what bosses need to do to act like they care

A note to bosses: accountability, recognition and praise... 23.10.2023

There’s no balance without empathy

The pandemic created a type of reprieve from the unnecessary noise... 13.09.2023

It’s only a truth worth considering if it’s sexy

We need to ensure that the voices of our consumers are represented. The more boring and drab they ar... 17.07.2023

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Simran Gill

ALL ARTICLES

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