Svilena Keane, Author at MediaCat UK

Svilena Keane

content & social editor at MediaCat UK

Svilena is the content & social media editor at MediaCat UK. She has a joint bachelor’s degree from Royal Holloway University, where she studied Comparative Literature and Art History. During her time at Royal Holloway, she was also the editor-in-chief of the student newspaper The Founder. Since then, she has worked at a number of publications in Bulgaria and the UK, covering a wide range of topics including arts, culture, business and politics. She is also the founder of the online blog Sip of Culture. You can reach her at svilenakeane@mediacat.uk.

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‘Imagine being the ad to your own documentary’

Molly-Mae was in the ad breaks during her show. Was it effective? Ethical?... 18.02.2025

Reporting season: titbits from brand earnings calls

Media and marketing insights from the latest round of brand earning calls... 12.02.2025

Ethical leadership an antidote to AI ad aversion

How brands can ameliorate negative AI ad associations... 12.02.2025

Threads: too soon for ads?

Social media experts advise brands to proceed with caution... 29.01.2025

‘We’re seeing indie-agency shortlists; that’s new’

Martin Woolley on forming The Alliance of Media Independents and why indies are a compelling choice ... 27.01.2025

Netflix expects to double ad revenue in 2025

55% of new subscribers opted for ad plans in Q4 2024... 22.01.2025

X heralds trend tool as ‘holy grail of ad products’

New ad product ‘has got other platforms thinking’... 15.01.2025

Reddit introduces AMA ads for brands

Sephora got over 1,000 RSVPs when testing the new ad format... 09.01.2025

TV advertising to become accessible for SMEs

Comcast announced the launch of Universal Ads at CES... 07.01.2025

Why brands should join the singles market

Shifting attitudes and demographics are giving rise to 'atomised' living... 07.01.2025

Study shows which brainwaves are best for ad testing

One metric trumps the rest when it comes to testing ads with EEGs... 06.01.2025

Heart rate trumps eye tracking at measuring attention

Eye tracking cannot measure conscious ad processing, study finds... 02.01.2025

Spotify playlists for brands: more than just tunes

From fast food chains to pasta producers and pet brands… ... 12.12.2024

How influencers and agencies can find the right fit

UK consumers will spend £25.9bn online over the holiday season... 10.12.2024

The case against assisted dying tube ads

TfL should have been alert to the broader context of the placement, argues one media agency head... 04.12.2024

What do generational labels really tell us?

Generational marketing is not just lazy, it is problematic... 26.11.2024

Q&A: YouGov on the ad preferences of the generations

An interview with VP of Product Management, Anna Murphy... 20.11.2024

Q&A: How can cities support creatives?

An interview with Laia Gasch, Director of World Cities Culture Forum... 14.11.2024

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Svilena Keane

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