Tony Mattson, Author at MediaCat UK

Tony Mattson

As Head of Strategy at Havas Media Group, Tony is responsible for overseeing and elevating the quality of the strategic thinking and work from across the agency. Alongside his day job, he is working to promote and progress the sustainability agenda both through the agency and for the industry as a whole.

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What if agencies were more like plants?

From embracing flexibility to being a genuine force for good Tony Mattson, Head of Strategy at Havas... 11.04.2022

The climate crisis represents an opportunity for transformation

From creative storytelling to supply chain transparency, Tony Mattson, Head of Strategy at Havas Med... 14.03.2022

Primark targets wider audience with denim campaign

11 things I learned from Thinkbox’s TV Masters

Advertising in 2030: ‘People feel less optimistic about how much change we’ll see’

Humans skim, machines scrape: AI search and brand discovery

Join us at MediaCat UK’s first (and free) London event

Humans skim, machines scrape: AI search and brand discovery

Freely reaches 500k weekly users

Liquid Death, Boost Mobile and co-branded advertising

The funnel hasn’t collapsed, it’s compressed

11 things I learned from Thinkbox’s TV Masters

Humans skim, machines scrape: AI search and brand discovery

AI shopping agent scepticism

Influencers and the less healthy foods ad ban

Tony Mattson

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