The romance of high-friction fashion

Indian fashion reminds us that craft and texture are meaning made wearable... 23.09.2024

Less messaging more listening: political marketing in India

Partnering influencers, memes, and old school outreach... 18.06.2024

Haziness of shared values: brands are businesses

People power is encountering tangible constraints... 22.05.2024

Relevance is not a luxury

Luxury brands, and frequency at the cost of relevance... 22.02.2024

Of sunscreen, skincare and self-care

There’s a deliverance-disappointment cycle we just can’t seem to break... 23.10.2023

A slippery, shape-shifting ‘sustainability’ 

Sustainability... a maze we’ve been wandering in for too long... 03.10.2023

The servicization of truth

Our relationship with the truth has been deteriorating for a long time, and it resembles our relatio... 19.07.2023

We fight because we’re in flight

Combativeness feels easy when connection feels hard... 19.06.2023

Living with legacy

Legacy is a lens that reminds of the ways in which people, histories and stories collide... 22.05.2023