Toru Jhaveri, Author at MediaCat UK

Toru Jhaveri

Founder & Strategy Lead, The Stuff of Life

Toru enjoys building brands that are committed to playing their part in a life well lived. She’s a former psychologist and strategist-by-serendipity who’s spent 15+ years creating and shaping brands that hundreds of millions of people not just know of, but use everyday. Among her numerous national and international awards, Toru’s most proud of winning India’s first-ever Gold Lion for Creative Strategy at Cannes (2021).

ALL ARTICLES

The romance of high-friction fashion

Indian fashion reminds us that craft and texture are meaning made wearable... 23.09.2024

Less messaging more listening: political marketing in India

Partnering influencers, memes, and old school outreach... 18.06.2024

Haziness of shared values: brands are businesses

People power is encountering tangible constraints... 22.05.2024

Relevance is not a luxury

Luxury brands, and frequency at the cost of relevance... 22.02.2024

Of sunscreen, skincare and self-care

There’s a deliverance-disappointment cycle we just can’t seem to break... 23.10.2023

A slippery, shape-shifting ‘sustainability’

Sustainability... a maze we’ve been wandering in for too long... 03.10.2023

The servicization of truth

Our relationship with the truth has been deteriorating for a long time, and it resembles our relatio... 19.07.2023

We fight because we’re in flight

Combativeness feels easy when connection feels hard... 19.06.2023

Living with legacy

Legacy is a lens that reminds of the ways in which people, histories and stories collide... 22.05.2023

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