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Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Victoria Gerstman, 16.05.2025

Shelter’s MP-chasing social housing campaign

Victoria Gerstman, 16.05.2025

Why TV advertising is not a risky business

Victoria Gerstman, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Victoria Gerstman, 15.05.2025
All Latest »

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Victoria Gerstman, 16.05.2025

AI Overviews reduce clicks by ‘up to 66%’

Victoria Gerstman, 15.05.2025

Uber Ads’ head: agencies are waking up to the power of attention

Victoria Gerstman, 12.05.2025

Ask Faris

Victoria Gerstman, 09.05.2025
All Insights »

Why TV advertising is not a risky business

Victoria Gerstman, 16.05.2025

The Trade Desk’s open-web forecast

Victoria Gerstman, 15.05.2025

PMax: a step in the right direction but a long way to go

Victoria Gerstman, 13.05.2025

Primal scheme: how attention, memory and emotion work together

Victoria Gerstman, 08.05.2025
All Perspectives »

Victoria Gerstman

cultural insight specialist

Victoria is a cultural insight specialist, working closely with clients to help them keep pace with cultural change. Born and raised in Miami, she has lived in the US, UK, and Japan and brings a multi-national perspective to cultural insight. Victoria has a PhD in Culture, Film, and Media, and enjoys using academic methods to drive tangible business results.

ALL ARTICLES

Cultural shifts to watch in 2025

From pop culture to candour, maximalism and ownership in flux... 02.01.2025

In praise of the absurd — surrealist auteurs as fashion icons

'There is an undeniable surrealism to daily life these days'... 27.09.2024

How postpartum brands are working to better support new parents

From luxury retreats and consumer goods to food delivery services... 13.08.2024

Cultural shifts to watch in 2024

From AI anxiety to common ground to post-nihilism... 28.12.2023

September Fashion Weeks: equilibrium in evolving trends

In fashion as in culture, getting balance means accepting transience... 09.10.2023

Culture wars: double down or course correct? 

Amidst the rising furore of the culture wars brands will need to decide whether they're ready to sta... 06.06.2023

Happiness and the guilty conscience

Enjoying cultural moments doesn't take away concern over world events... 19.04.2023

Cultural shifts to watch in 2023

Victoria explores authenticity, bodies and empathy... 11.01.2023

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy ... 05.01.2022

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