Will McMahon

Head of Tech and Innovation at Spark Foundry

After 13 years in Spark Foundry, working across Strategy, AV and Digital, Will has found his niche as Head of Technology & Innovation. He has made it his mission to find innovative solutions that drive value for clients. Digital is often unnecessarily complex so simplification of a contrived ecosystem is an absolute must for Will. He also likes talking about media and will happily have an opinion on any media topic from the Metaverse to HFSS legislation and more or less anything else Media related. He has worked across a breadth of brands from travel to finance including Asda, Currys, Meta, Boots, Disney, KFC, Haribo and David Lloyd. Will is also a passionate climber, cook and cinemagoer and, like any strategist, anything he does is in lists of three words all starting with the same letter.