Experiences Archives - MediaCat UK

Uber Ads’ head: agencies are waking up to the power of attention

Primal scheme: how attention, memory and emotion work together

Superfan apps: the antidote to social media cynicism?

‘Brands and broadcasters have the same problem — attention’

‘Advertising’s a $1trn industry because it’s so ineffective’

‘Families used to have board game nights. Now it’s video game nights’

Enlisting the influencer army

Media opportunities: actual play podcasts

What Gen Z men want

Is the UK media industry excited about SXSW London?

Go Back To Where You Came From: should harmful views ever be on ads?

I can’t stand all this slop: the age of alt-social

‘Sometimes, it’s just about getting those first 10 names on paper’

2025: predictions versus reality

‘What the f**k is a creative director doing in media?’

Party of one

Does media planning suffer when people aren’t in the office?

Media opportunities: How brands can be part of GTA VI

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