Social Impact


Perspectives

GLP-1s & consumption habits: ‘Humans are motivated by more than sensory pleasure’

Case studies

Cancer charity’s low-budget campaign drives sign-ups among golfers

Media

Is it unethical to target people based on their emotions?

Interviews

Why creators’ stock is up while social media’s is down

News

Spotify says it’s ‘nutritious.’ Campaigners disagree

Perspectives

What Gen Z men want

News

Ethical leadership an antidote to AI ad aversion

Perspectives

Brands’ fear of news is destroying online journalism

Features

Cultural shifts to watch in 2025

Trends

Authentic diversity in brand advertising

Features

The sound of brands

Perspectives

‘Silver surfers’: rethinking marketing for over-50s

Perspectives

Finding your niche on YouTube: a guide for brands

Perspectives

Are algorithms ageing us?

Perspectives

Is Australia’s social media teen ban justified?

Trends

How social media created beauty’s new dialect

Perspectives

Ignoring baby boomers and Gen X is costing brands big

Perspectives

What do generational labels really tell us?

×
Subscribe to our newsletter
MediaCat Magazine Logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.