MediaCat

Snap: AI-powered AR lenses boost attention, engagement and brand lift

Elliot Wright, 28.08.2025

Brands woo BookTok-ers with bonkbusters

Svilena Keane, 28.08.2025

Drip don’t dump TV series to boost retention, says study

Elliot Wright, 27.08.2025

Telco search traffic falls 10% after TV blackout

James Swift, 27.08.2025
All Latest »

Join us at MediaCat UK’s first (and free) London event
All Latest »

Snap: AI-powered AR lenses boost attention, engagement and brand lift

Elliot Wright, 28.08.2025

Drip don’t dump TV series to boost retention, says study

Elliot Wright, 27.08.2025

Telco search traffic falls 10% after TV blackout

James Swift, 27.08.2025

AI shopping agents prefer bot-written copy, study finds

Elliot Wright, 21.08.2025
All Insights »

Influencers and the less healthy foods ad ban

Svilena Keane, 26.08.2025

The algorithmic era: rise of the consumer agents

Matt Willifer, 05.08.2025

Search spend is falling. Where’s the cash going?

Mark Byrne, 31.07.2025

Geographic data and planning in the AI age

John Clarvis, 14.07.2025
All Perspectives »

Social Impact

Perspectives

Is it wiser for brands to just ignore the cost of living crisis?

MediaCat 15.02.2024
Trends

How AI influencers are carving space in the creator economy

Grace Gollasch 25.01.2024
Interviews

Pablo: addressing advertising’s privilege problem

MediaCat 18.01.2024
Perspectives

AI tools for inclusion. It’s not all bad!

Toby Beresford 15.01.2024
Perspectives

AI can support brands to embed DEI, but it’s not enough

Jinan Younis 08.01.2024
Perspectives

It’s time brands embrace the power of strangers

Emily Fairhead-Keen 28.12.2023
Perspectives

Is it ok to make AI responsible for inclusion?

Toby Beresford 27.12.2023
Trends

What can we learn from the top TikTok trends of 2023?

Becks Collins 21.12.2023
Interviews

Wunderman Thompson: billboards to shelters

Grace Gollasch 21.12.2023
Perspectives

Can brands still read the room?

Natasha Randhawa 21.12.2023
Trends

Girlhood and the hyper-segmentation of identity

Laylla AbuGharbieh 30.11.2023
Perspectives

Mask wearing: Self censorship or sound advice?

Alex Barber 29.11.2023
Trends

Navigating advertising during a cost of living Christmas

Aoife Nicholas 28.11.2023
Features

Into the emotional panopticon

Natasha Randhawa 27.11.2023
Perspectives

Is there a problem in Adland?

Ben Mottershead 27.11.2023
Perspectives

AI will create a new world of digital narcissism 

Oliver Sweet 15.11.2023
Perspectives

Should sustainable brands participate in Black Friday?

Mariana Silva 15.11.2023
Perspectives

Shelter’s humour tackles the housing emergency

Helen Saul 14.11.2023

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