Technology


Media

X heralds trend tool as ‘holy grail of ad products’

Insights

Advertising in the age of atomised fame

Case studies

Coca-Cola breaks coupon redemption record with Redeem

Perspectives

Brands’ fear of news is destroying online journalism

Perspectives

Should podcasting be regulated?

Perspectives

AI is outpacing industry talent: how to respond strategically

Case studies

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

Interviews

How VCCP made an anti-scammer AI granny for O2

Features

OpenAI and the allure of advertising

Perspectives

Finding your niche on YouTube: a guide for brands

Trends

Why creativity matters more than ever in digital advertising

Perspectives

Mastering TV advertising with strategic leadership

Perspectives

Are algorithms ageing us?

Perspectives

Demogs are dead, mindsets are massive

Case studies

Why Goodstuff put cinemagoers on the silver screen for JD

Perspectives

It’s the hyperreal thing

Trends

Beyond cookies: identity at heart of customer engagement

Perspectives

Retailers can’t ignore privacy-first advertising