Technology


Interviews

‘Most studios don’t know much about the effectiveness of their campaigns’

Perspectives

How AI planned my summer vacation

Interviews

‘PC gaming is the last oasis of attention’

Features

MediaCat UK’s guide to podcast platforms

News

1 in 10 readers dodge paywalls

Technology

AI Overviews reduce clicks by ‘up to 66%’

Perspectives

The Trade Desk’s open-web forecast

News

What’s holding TV back? Culture, not effectiveness

News

Ad formats: NewFronts edition

Perspectives

PMax: a step in the right direction but a long way to go

Interviews

Uber Ads’ head: agencies are waking up to the power of attention

Perspectives

Primal scheme: how attention, memory and emotion work together

Perspectives

Publicis’ ID tech Vs WPP’s federated learning

Media

Meta’s Q1 results show AI bet paying off

Technology

How bot farms are breaking the metrics

Perspectives

A future without cookies is not exclusive to Google

Case Studies

Klarna wants to own the moment before you buy

News

Google infuses AI ‘into every step of marketing process’

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