Honda Motor Europe has appointed independent creative agency Exposure to be its lead ATL agency across Europe, including the UK, in a multi-year contract.
The pitch, which was run internally by Honda, saw Exposure compete against VCCP and Hakuhodo/Sid Lee to win the task of driving awareness of the brand’s electrification series, in addition to new and updated model launches across the full Honda car range.
The debut work — which will span TV, addressable TV, VoD, digital video, digital display, paid social, print and OOH — launches in 2024.
Fabrice Estève, Head of Marketing, Automobile Division at Honda Motor Europe, said: ‘We are delighted to begin this new relationship with Exposure as we enter the next stage of our electrification journey. They impressed our stakeholders with their strategy and creativity for the Honda automobile brand over the mid-term and we look forward to working with them to fulfill this promise for our partners and customers in Europe.‘
Ben Wardle, Managing Director at Exposure, added: ‘Honda is an iconic brand with an incredible product story. We couldn’t be prouder that Exposure’s big idea thinking and passion for craft shone through. This partnership sees two businesses with a passion for doing things differently coming together. We can’t wait to get started on leading the brand’s advertising efforts across Europe.‘
Featured image: Honda’s HR-V
