On 14 May, the full-service communication agency krow Group and Jeep unveiled the first all-electric Jeep made in Europe — Jeep Avenger — by launching the ‘Race to Escape’ campaign. Running from 14-19 May at The O2, ‘Race to Escape’ is an interactive experience that will transform the Jeep Avenger into a compact escape room.
Car enthusiasts and adventure lovers who are interested in participating will have to find and follow clues to try to escape from the vehicle before their time runs out. The participant who succeeds in escaping the fastest will win a luxury treehouse getaway and a Jeep Avenger for the trip.
Nikki Austen, Marketing Director at Jeep, commented:
With Race to Escape, krow Group has developed an experience that delivers on Jeep’s quest to offer concentrated freedom with the all-new electric Avenger. Fun and immersive, this experience gives visitors to The O2 of all ages the chance to explore the vehicle in an entertaining way.
Race to Escape will be live until 19 May at Entrance H within Outlet Shopping at The O2.
Featured image: krow Group and Jeep
