MediaCat UK’s 2026 Annual

Make sense of the year just gone and prep for the one ahead

By James Swift 17.12.2025

MediaCat UK’s debut annual report is free to download and chock-full of insights and information, including:

The media industry’s verdict on 2025 and what it expects in 2026
Channel analysis
The media trends that defined 2025
MediaCat UK’s 2025 media habits
Campaigns of the Year (from a media perspective, obviously)
Questions to ask in 2026, by Craft Media’s Greg Newman
The year in advertising research
Media opportunities in 2026

Download The Report

James Swift, editor at MediaCat UK

James is the editor of MediaCat UK. Before joining the company, he spent more than a decade writing about the media and marketing industries for Campaign and Contagious. As well as being responsible for the editorial output of MediaCat UK, he is responsible for a real cat, called Stephen. You can reach him (James, not Stephen) at jamesswift@mediacat.uk.

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MediaCat UK’s 2026 Annual

Download The Report

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