Claire Atkin on the disinformation economy

What a better advertising system might look like

Subscribe

MediaCat UK Podcast
MediaCat UK Podcast
Claire Atkin on the disinformation economy
Loading
/

In this pod our Editor Mike Piggott chats to Claire Atkin, CEO and Co-Founder of Check My Ads, the adtech watchdog. They discuss how Check My Ads has evolved from an agency to an institute, Claire’s definition of brand safety, dismantling the disinformation economy, what’s happening inside corporations right now, what a better advertising system might look like, as well as the possible positive and negative impact that AI might have on brand safety in the future.

They also briefly manage to talk about lemons. This podcast is half an hour long, and packed with lots of insight and wisdom from Claire. We hope you enjoy.


Sign up to Check My Ads newsletter, to stay updated on the latest developments around brand safety.

Mike Piggott, opinions editor at MediaCat UK

Mike specialises in creating content in the media space, specifically in cinema, TV, gaming, streaming, podcast/audio, and outdoor. He previously spent three years (2021-2024) as MediaCat's executive editor, growing the publication's readership and following, largely from scratch; during which time he launched their podcast and monthly newsletter. Prior to that he was editor at The Marketing Society (2013-2021), where he launched a bi-monthly publication which ran for 14 issues, as well as a successful podcast. Mike is also a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.

All articles