Theme of the Month: Fame and Attention

In 2022 we hosted a podcast between two smart marketers, discussing the nature of fame and attention. Two years later we want to revisit this topic, and explore fame, the internet, influencers and attention-seeking, and how this all relates to media and marketing

Thanks to James Kirkham of ICONIC for this month's playlist

Spotify List

Featured

The business of art is fame

How can cinema reclaim our attention?

What makes a good brand mascot?

The environmental impact of digital content creation

The anatomy of Anatomy of Humbug, ten years on

The drawbacks of ‘renting’ Fame

A new framework for disability representation

Your fans will make you famous

Contributors

Brands need to reset their relationship with celebs

How digital platforms have redefined celebrity

Those baking in usability will reap the rewards

How to win the attention game in B2B marketing

Competing for attention: there’s a better way!  

PR’s creative revolution

Fame is no longer just for big brands

Becoming ‘internet famous’ with shrinking newsrooms

Comments and Interviews

Q&A: Jay Richards on what Gen Z want

Can stunt marketing build long-lasting brands?

Q&A: brand infamy in the swipe economy

Q&A: Katie Mares on how brands can market to women

Q&A: Anuja Gupta on the power of brand joy

How can brands get our attention these days?

Q&A: Taryn Rosenkranz on digital persuasion tactics

Archive

The power of attention: defeating the monster

Morbin’ time! When brands misread internet culture

Blocking of celebrities: ‘Digitine’ and #BlockOut2024

Stuntism, and branded attention seeking