Theme of the Month: Fit for purpose

From the things we consume to our ways of life, is anything fit for purpose anymore? Are humans actually doing anything right? Do we need a radical rethink of everything? And is that even possible, or is effective change only ever incremental? For August we explore these questions.

Thanks to Enrico Cadamuro for this month's playlist

Spotify List

When purpose became obsolete

Survival of the ‘Fit for Purpose’

Women’s World Cup advertising: what wow factor?

What Marines (and vicars) can teach us about marketing, and change

Disruption doesn’t always mean move fast break things

Hustle culture, drive and self-control

Is marketing still fit for purpose?

What was I made for?

Nurturing a supportive work environment for men

Strength in numbers: how creators are looking to avoid burnout

Listen and learn from Lady Gaga

How Gen Z is redefining sustainable living

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