Theme of the Month: It's Fashion, Darling!

Fashion marketing finds itself in an interesting place right now: the lines between virtual and physical fashion are becoming increasingly blurred, the war between fast and slow fashion continues, there are issues around digital innovation, AI and sustainability, and more besides. So, this month, we dig into all things fashion.

Thanks to Max Riby-Williams of Truant London for this playlist

Spotify List

Featured

A Roblox game reflecting how we want to engage with fashion

In praise of the absurd — surrealist auteurs as fashion icons

Is this the end of UK high streets, or a rebirth?

Is Y2K the last iconic frontier?

From runway to reality: how XR is transforming fashion

Code to couture

Are the Laws of Growth in fashion?

Contributors

Tastemakers: Fashion brands do #Foodcore

How luxury fashion can preserve its value in the digital age

Self-expression, fashion and online avatars

Fashion makes way for pets

The romance of high-friction fashion

How pre-loved clothing can continue to grow

Fast, slow, digital: Asia’s dynamic fashion landscape

The modest fashion industry is on the rise

Comments and Interviews

Could lo-fi aesthetics and UGC revolutionise fashion?

Q&A: meet the AI bot transforming shopping

Arcticle archive

We need to fix our relationship with newness

Nostalgia beckons: ’90s fashion brands and their comebacks

How brands can lure Gen Z: balance exclusive against available

Dad sandal to cool: Birkenstock and the future of fashion

Art, fashion, branding and acting with intention

Interview archive

AI and fashion: from Midjourney to Vogue Portugal

Archiving blackness: with PhD researcher, ndhenry

Q&A with Priya Ahluwalia, founder of fashion brand, Ahluwalia