Video: What marketers will get more of in 2026

From economic malaise to brand building, MediaCat UK's editor, James Swift, predicts what trends will accelerate this year

At MediaCat Live in London on 3 December, MediaCat UK’s editor, James Swift, discussed what the media and marketing industry can expect more of in 2026.

In this 11-minute talk, Swift covers economic malaise, brand building, influencers and industry collaboration.

For more insights into media in 2026, download MediaCat UK’s free annual report, here.

Main image from the World Uncertainty Index, edited using Google Gemini to change the colour of the background



James Swift, editor at MediaCat UK

James is the editor of MediaCat UK. Before joining the company, he spent more than a decade writing about the media and marketing industries for Campaign and Contagious. As well as being responsible for the editorial output of MediaCat UK, he is responsible for a real cat, called Stephen. You can reach him (James, not Stephen) at jamesswift@mediacat.uk.

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