The upshot of the most recent company earnings calls is that brands continue to spend on advertising amid economic and geo-political uncertainty.
Unfortunately, that doesn’t mean it’s all champagne and cartwheels for agencies and media owners. In this free report, you’ll learn more about:
- Which global brands continue to ‘play offence’ on advertising
- The rush to ‘science-based’ marketing
- Why investors are weighing up platforms’ near flawless execution of short-term strategies against longer-term concerns about core products and capital expenditure
