Editor’s note 10.11.25: This article has been temporarily removed following a discussion with Carat. None of the information contained within the article was found to be inaccurate, and there is no suggestion that MediaCat acted improperly in gathering or publishing the information. The request was made by Carat due to an issue regarding their internal communications process, and MediaCat agreed to the request as a courtesy, on the grounds that it was not made to suppress negative information about the agency (or any organisations or persons related to the agency) or otherwise influence our readers’ perceptions.
It will not be republished with any extra information added in, or existing information removed.
Arla Cultura launch: using media to form habits
Carat’s Anna Wieczorek on making a media plan to instil a habit, and why 'year two' is just as important for a launch
