Eaon Pritchard, Author at MediaCat UK

Eaon Pritchard

consumer psychologist

Eaon is an acknowledged strategy leader with 30 years of experience in agencies and marketing organisations in UK, US and Australia. His agency pedigree includes multi-award-winning spells at Weapon7 in London and Clemenger BBDO in Melbourne. He consults with organisations of all types as artsciencetechnology.com on making comms and interventions work with human nature, not against it. Eaon writes and speaks regularly on the challenges facing marketing and communications through the lens of applied evolutionary psychology and is regarded as an industry authority on consumer psychology. He is also the author of three books 'Where Did It All Go Wrong?’ from 2017, 'Shot By Both Sides’ from 2020 and If There’s A Hell Below, We’re All Gonna Go from 2023. His next book ‘Chairman of The Bored’ will be out whenever its finished. He was a contributing author to the APG textbook ‘Eat Your Greens’ in 2021 and has published a couple of academic papers as co-author.

ALL ARTICLES

Primal scheme: how attention, memory and emotion work together

Our ancient minds don’t record; they feel and remember through a tangled mesh of instincts. Ignore... 08.05.2025

The semiotics of AI slop

AI-generated imagery is fast and cost-effective. And consumers know it.... 21.01.2025

Lost in music

'Strategic use of music in ads might be an effectiveness multiplier'... 10.12.2024

It’s the hyperreal thing

'Nostalgia, in particular, is a dangerous playground for generative AI'... 21.11.2024

Talkin’ ‘bout my generation(s)

'Human beings aren’t products of neat, twenty-year slices of culture'... 07.11.2024

Pop will eat itself

This dearth of rebellion threatens culture, media, and advertising... 07.10.2024

John Lewis Partnership expands its retail media offering

The sober generation? New Gen Z research suggests mixed picture

Instagram flips the switch on search visibility

Sir Martin Sorrell: ‘Clients have surrendered too much control’

The sober generation? New Gen Z research suggests mixed picture

Instagram flips the switch on search visibility

YouTube dominates AI chatbot referrals

Media Inc: Second comings

Subscriptions overtake display ads: ‘good news for media buyers’

Media Inc: Second comings

Big-trend hunting at Cannes Lions

An argument for the Long-Tail Lion

Eaon Pritchard

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