Emily Rich, Author at MediaCat UK

Emily Rich

Lead Strategist

Over the past 15 years Emily has encountered and tackled strategic challenges across virtually every category, working with numerous and varied brands, from Mercedes-Benz to Twinings tea. In recent years she’s headed up work for a number of UK Government clients including PHE and Home Office; from creating strategies to improve health behaviour such as Stoptober and Child Vaccination to devising innovative and award-winning approaches for improving diversity with Police Recruitment. With a passionate, and ever-growing, interest in all things human behaviour Emily continuously seeks to challenge and provoke accepted norms to create true behaviour change.

ALL ARTICLES

AI: a leap forward or a deal with the devil?

Is AI causing problems or solving them?... 25.01.2024

Late bloomers: why brand love might begin at 70

Fostering new brand relationships at the crossroads of later life... 14.12.2023

Mask on, mask off

With AI chatbots, we might forget we have the mask on... 27.11.2023

Human. Error.

Proust, empaths, and the fallibility of AI... 09.10.2023

Four favourite books: Emily Rich

Something old, new, borrowed and blue... 04.07.2023

The sum of small joys

Time to espouse the Ikigai concept of the sum of small joys... 12.05.2023

Everything, everywhere, all at bloody once

Flood your life with joy and stop doomscrolling... 02.05.2023

Truly yours, your biggest fan, Stan

Idols can be raised up, and also razed to the ground... 15.03.2023

Real as f**k! Optimism and hope in 2023

We’re seeing a rejection of polished materialism in popular culture... 07.03.2023

Step out of your comfort zone if you want to beat the recession

Humour helps us rise above even the most dire of situations, and we need more of it, says Emily Rich... 12.01.2023

Don’t be a rogue, but do go rogue

Wavemaker's Emily Rich on how brands need to break away from being worthy, and bring some joy to our... 26.09.2022

Ch Ch Changes: why the industry mustn’t be seduced by the thrill of change

For long term growth we must remain grounded and be adaptable, says Wavemaker's Strategy Lead... 02.08.2022

A watched clock never ticks

How can marketers inspire awe in a period that isn’t awe inspiring? Wavemaker's Emily Rich investi... 14.02.2022