UK publishers team up for programmatic ad platform

Atria offers advertisers a world where ‘there are no brand safety issues,’ according to Immediat... 02.02.2026

Labelling social media ‘addictive’ is too simplistic, says researcher

A new paper suggests complicated relationship between teen social-media use and wellbeing... 29.01.2026

TikTok takes over sellers’ shipping

Changes to TikTok shopping could bring ‘bigger advertisers’ to the platform ... 27.01.2026

Heineken sends WhatsApp users out for a beer

Heineken Brazil sympathises with recipients of long voice notes ... 19.01.2026

Study: Social media and gaming don’t endanger teen mental health

Researchers following teenagers for years find no link between social media use and mental health pr... 16.01.2026

Pinterest pilots new show after CTV acquisition 

Social media platform creates DIY show for CTV... 08.01.2026

TikTok wants to be (a bit) more social

Will Shared Feeds and Collections make TikTok stickier? Do they need to?... 08.01.2026

Reddit takes fight to Google and Meta with AI ad tool

Early tests show Reddit Max boost conversions by almost a third ... 05.01.2026

People prefer TV ads when watching with AI

Adding a ‘Watch Together’ chatbot to streaming services could make ads more enjoyable ... 19.12.2025

Geolocation study finds ‘shopping mode’

New study shows value of geolocation data at multiple stages in the promotion funnel. ... 18.12.2025

Commerce media ad spend overtakes TV in 2025

WPP Media’s Kate Scott-Dawkins on the ‘big shift’ in media... 11.12.2025

Domino’s boosts consideration with Gamebreaks

A CTV quiz about popular pizza toppings lifted brand consideration 31% ... 08.12.2025

Short-form video associated with poor cognition and mental health

People who use short-form video platforms are more likely to have poor memory, anxiety, and sleep po... 19.11.2025

See-through billboards give Gemini a fresh look in Singapore

The billboards use a range of AI generated assets along with a model which relies on images of the s... 19.11.2025

‘Andrew Tate does not have a hold on young people’

Study by political researchers investigates media habits of 16- to 18-year-olds... 17.11.2025

Ad formats: Reddit’s interactive ads

Brands can bring countdowns, quizzes and custom games into Reddit feeds. ... 12.11.2025

Why do the young trust brands more than the old?

Older people are less trusting of brands than younger people, according to new data. Does this reall... 10.11.2025

People must trust condoms and opticians but not politicians and jams

In 88% of categories, trust correlates with perceptions of quality. What makes up the other 22%?... 07.11.2025