Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Research with Amplified shows DBAs can conquer even fleeting attention... 16.05.2025

Shelter’s MP-chasing social housing campaign

How a homelessness charity effected a media strategy that followed politicians about their day... 16.05.2025

The Trade Desk’s open-web forecast

Is the open web coming into its harvest years?... 15.05.2025

A future without cookies is not exclusive to Google

Why the industry must not treat Google's cookie U-turn as an invitation to bury its head in the sand... 02.05.2025

Marketers’ (pre-tariff) mood

The IPA's Q1 2025 Bellwether survey shows first decline in UK ad spend in four years... 23.04.2025

The Publicis Identity

Leading in identity tech puts Publicis Groupe in pole position among holdcos, says CEO Arthur Sadoun... 15.04.2025

Citroën seeks brand boost with speed bumps

French automaker offers to replace outdated speed bumps with branded updates... 10.04.2025

‘Brands and broadcasters have the same problem — attention’

Jasmine Dawson on what makes BBC content right for brands... 08.04.2025

The content quality question

Do shifting media consumption habits reveal a new definition of quality?... 07.04.2025

‘Advertising’s a $1trn industry because it’s so ineffective’

Nick Manning on the mood and state of the advertising industry, and what a better future for media l... 01.04.2025

Appetite for complexity

Is the marketing industry getting more comfortable with multifaceted uncertainty?... 24.03.2025

How to spot an effective influencer

A new meta-analysis study identifies the traits that marketers should look for in a social media inf... 20.03.2025

The state of TV advertising

What broadcasters, brands and agencies want from TV ... 11.03.2025

Is it plausible? Is it absurd? Revealing the Ford Capri on social

How Born Social 'engineered virality' to launch Ford's new Capri... 03.03.2025

How inclusive media revived Sainsbury’s Ramadan reputation

OMG UK's Unite agency helped the supermarket overtake rivals among Muslim shoppers ... 25.02.2025

WhatsAppLovin?

Low-rent name, lucrative business model... 25.02.2025

‘Advertisers haven’t worked out what AI means for media yet’

Ex-Unilever VP Sarah Mansfield on the state of media... 18.02.2025

Reporting season: titbits from brand earnings calls

Media and marketing insights from the latest round of brand earning calls... 12.02.2025