James Swift, Author at MediaCat UK

James Swift

editor at MediaCat Magazine

James is the editor of MediaCat Magazine. Before joining the company, he spent more than a decade writing about the media and marketing industries for Campaign and Contagious. As well as being responsible for the editorial output of MediaCat, he is responsible for a real cat, called Stephen. You can reach him (James, not Stephen) at jamesswift@mediacat.uk.

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‘Advertising’s a $1trn industry because it’s so ineffective’

Nick Manning on the mood and state of the advertising industry, and what a better future for media l... 01.04.2025

Appetite for complexity

Is the marketing industry getting more comfortable with multifaceted uncertainty?... 24.03.2025

How to spot an effective influencer

A new meta-analysis study identifies the traits that marketers should look for in a social media inf... 20.03.2025

The state of TV advertising

What broadcasters, brands and agencies want from TV ... 11.03.2025

Is it plausible? Is it absurd? Revealing the Ford Capri on social

How Born Social 'engineered virality' to launch Ford's new Capri... 03.03.2025

How inclusive media revived Sainsbury’s Ramadan reputation

OMG UK's Unite agency helped the supermarket overtake rivals among Muslim shoppers ... 25.02.2025

WhatsAppLovin?

Low-rent name, lucrative business model... 25.02.2025

‘Advertisers haven’t worked out what AI means for media yet’

Ex-Unilever VP Sarah Mansfield on the state of media... 18.02.2025

Reporting season: titbits from brand earnings calls

Media and marketing insights from the latest round of brand earning calls... 12.02.2025

Platforms and funnel visions

Why media agencies are looking for new models...and new purpose... 10.02.2025

Amazon ad revenue on track for $69bn per year

CEO Andy Jassy praised the strong growth of ad business in Q4 earnings call... 07.02.2025

‘Sometimes, it’s just about getting those first 10 names on paper’

Smart's executive director on finding talent for the industry's most prestigious ad slot ... 07.02.2025

Meta promises more AI as ad prices rise 14%

In yesterday's earnings call, Zuckerberg promised more AI and praised Trump.... 30.01.2025

Creativity might really be the new targeting…for now

Meta says its algorithm is all the targeting you need, and some planners agree... 28.01.2025

Advertising in the age of atomised fame

What fracturing media means for movie stars and marketers... 14.01.2025

Study shows which brainwaves are best for ad testing

One metric trumps the rest when it comes to testing ads with EEGs... 06.01.2025

Revisiting EssenceMediacom’s 2024 media predictions

Did the agency's new-year predictions age like fine wine or milk?... 18.12.2024

Gladiator II roadblock reached 300m

Paramount Pictures sought to generate buzz for sequel by running ad across 4,000+ networks and platf... 09.12.2024

Social media detoxes kill ad attention

‘Advertising’s a $1trn industry because it’s so ineffective’

Polaris Leadership Summit to tackle global challenges facing political & public-sector comms

‘Families used to have board game nights. Now it’s video game nights’

‘Advertising’s a $1trn industry because it’s so ineffective’

‘Families used to have board game nights. Now it’s video game nights’

Why are OOH ads attracting so few complaints?

Don Julio discovers golden hour for targeting Ibiza-bound flyers

‘Advertising’s a $1trn industry because it’s so ineffective’

Enlisting the influencer army

3 ways brands can do Substack

Appetite for complexity

James Swift

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