Manèle El Zoghlami, Author at MediaCat UK

Manèle El Zoghlami

Cultural Data Analyst at Space Doctors

Manèle is a Paris-based writer, cultural analyst, and strategist. She currently works as a cultural analyst at Space Doctors, a cultural and creative consultancy fuelled by the very best of semiotics, cultural insight and analytics. Manèle also writes under the pen name Mel Zog on her Substack, Face Value, where she offers cultural criticism and personal essays focused on media narratives, digital identities, politics, and online behaviors.

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Is Y2K the last iconic frontier?

'Y2K isn’t just being revived — it's saturating the fashion space'... 24.09.2024

Superficial marketing: Bumble’s fumble to Special K’s stance

Looking at the pitfalls of superficial political marketing... 26.06.2024

How Substack disrupted the media landscape

Creators and users now have power over their platform... 21.05.2024

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Manèle El Zoghlami

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