Marie Herr, Author at MediaCat UK

Marie Herr

Director & Writer

Marie is a director based in Berlin. Her goal in filmmaking is to understand not only how films are made, but also the influence of media on society and the individual. In order to get to know these structures, she started her career in marketing and communications. The focus on social responsibility in the corporate world motivated her to enter the world of commercial film making, next to her work as a documentary-filmmaker

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The happy dog, marketing and the pain of being ordinary

Berlin-based writer, Marie Herr, looks to Greek philosopher Epicurus for answers... 27.04.2023

The kind consumer

Berlin-based director and writer, Marie, on the breaking of old power structures and empowering voic... 27.02.2023

1 in 10 readers dodge paywalls

Pop-up ads ‘ideal’ for distracted audiences, says study

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

1 in 10 readers dodge paywalls

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Marie Herr

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