MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
Elizabeth Anyaegbuna joins RRA as Strategic Growth Advisor
Elizabeth is the CEO of media planning and production agency 16x9 Media.... 07.03.2024
Special London hired as Monkey Shoulder’s creative agency
Monkey Shoulder takes over from Fallon... 06.03.2024
SheSays: flexible work key priority for the under-represented
SheSays has launched the Flexible Works campaign ahead of Internaional Women's Day... 06.03.2024
We Are Social unveils new gaming offerings
‘Gaming spaces are not like traditional media, and there’s no ‘one size fits all’ approach'... 29.02.2024
Australian media and ad industry gender pay gap
The industry disclosed a gap of up to 26% in favour of men... 28.02.2024
88% to plan a connected packaging campaign in 2024
New findings from the third annual connected packaging survey... 28.02.2024
Livewire secures global partnership with Wildfire
The partnership allows Livewire to reach Discord’s communities of superfans... 23.02.2024
Zaid Al-Qassab joins M&C Saatchi as CEO
Most recently, he was Chief Marketing Officer (CMO) at Channel 4... 22.02.2024
M&C Saatchi challenge racial stereotypes with OOH
The agency has partnered with RISE.365 and Clear Channel... 21.02.2024
Digital ads are on the rise. So is ad blocking. Is the system broken?
Thoughts from Shoshana Eilon, Dave Dye, Simon Collister and Nigel Roberts... 21.02.2024
Pablo calls to end postcode lottery for NHS rehab services
The Pablo team documented a series of ‘patient firsts’ ... 20.02.2024
How can the ad industry reach net zero?
Adah Parris, Ellie Stamouli, Stephen Woodford, and Lucy von Sturmer offer advice... 20.02.2024
Sun and MullenLowe’s dishwasher dating experiment
42% of young French people have considered leaving their partner for incorrectly stacking the dishwa... 16.02.2024
Is TfL naming Overground lines a good idea or not?
A host of marketers offer their thoughts... from a branding point of view... 15.02.2024
Is it wiser for brands to just ignore the cost of living crisis?
Five smart business leaders give us their advice and insight... 15.02.2024
Nectar360 partners The Trade Desk to expand retail media
The partnership enables advertisers to target campaigns to Nectar audiences... 14.02.2024
Dove, stereotypes, and women’s bodies in Brazil
The campaign begins during Carnival... 13.02.2024
Why are brands still wary of getting into gaming?
Four smart marketers offer their advice... 12.02.2024
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