MediaCat UK covers the media side of the marketing industry. Our aim is to chronicle, celebrate and enable innovation and creativity in media.
Four favourite books: Tiffany Horan
Understanding and interpreting the world around us ... 14.09.2023
EssenceMediacom expands its partnership with Sofology
The expansion reflects the success of digital and creative expertise of agency's Creative Futures di... 13.09.2023
e.l.f. Cosmetics launches its biggest community driven campaign in the UK
'Express your e.l.f.' celebrates the individuality of every eye, lip and face... 13.09.2023
UK advertisers to increase programmatic DOOH spend
PrDOOH's popularity soars in UK: 31% growth expected... 13.09.2023
Trouble Maker appoints new award-winning Chief Creative Officer
Andy Taylor is the CCO of the independent full-service agency ... 12.09.2023
The power of contextual-driven campaigns on YouTube
According to Channel Factory and Playground xyz study they drive 28% more attention than industry be... 12.09.2023
Takis and Publicis•Poke make Gen Z fired up with ‘Drop Codes’
Fly poster campaign harnesses Gen Z’s love of exclusive drops and code cracking to promote Takis c... 12.09.2023
The Wildlife Trusts announce the new ambassador to champion the Big Wild Walk
Rhiane Fatinikun will back this year's challenge... 11.09.2023
Born Ugly appoints new non-exec Chair
Simon Bailey is the Chairman of the creative change agency... 11.09.2023
BEAUTY BAY launches new campaign, ‘Nothing Less Than Obsessed’, by Livity
Disrupting the beauty industry with authenticity and innovation... 06.09.2023
Meet wellness entrepreneur, Steph Elswood
'I've always aimed for authenticity in everything I put out there'... 05.09.2023
SheSays urges industry to ‘Believe Their Pain’
83% of women and non-binary people hide their pain at work... 05.09.2023
Yakult puts a new spin on early internet meme, Numa Numa
Numa Numa gets a new lease of life in TV Ad... 05.09.2023
Fake back-to-school campaign highlights the harsh reality of bullying
Revolt has created an integrated campaign highlighting how many young people experience physical and... 04.09.2023
Chpa Chups targets Gen Z with Roblox in-game skating experience
The game focused on creative expression marks the brand's first entry into gaming... 04.09.2023
GumGum launches initiative to raise awareness for advocacy organisations across CTV
The advertising platform will accomplish it with its new in-video unit... 01.09.2023
Jellyfish wins four Google Cloud Training Partner of the year awards
The prize reflect Jellyfish's commitment to excellence in providing training solutions for Google Cl... 01.09.2023
Sharethrough partners with White Bullet for a safer and higher-performing media ecosystem
The partnership ensures that no ads are placed on websites and apps that pose a piracy or child safe... 01.09.2023
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