Suzana Lay, Author at MediaCat UK

Suzana Lay

Head of Brand Team & Planning Director at The Grove Media

Suzana heads up the Brand Team at The Grove Media and oversees all the agency’s planning & insight output. A key part of her time is spent keeping abreast of new research and media developments to ensure that fresh thinking can be applied on a strategic and implementational level across all our clients. Suzana began her career in media at as Comms Planning Exec at Carat. She went on to be a planner MediaCom and Manning Gottlieb OMD, before joining Blue 449 as an account director. Suzana started at The Grove Media in 2017 and became Agency Planning Director in 2019. Suzana has worked with a wide variety of clients, including: Beko, HomeAway, Mars Food, VW, Save the Children, mk, Amtico, Daikin, and Animal Friends Insurance.

ALL ARTICLES

Rethinking brand and product media

'Doing things differently might not necessarily mean the latest digital platform'... 05.09.2024

Why traditional media is still so important in a digital world

It’s about how you use traditional and analogue with digital... 24.04.2024

Media and advertising in 2024: a real world approach

Focus marketing and messaging to provide real help for people... 14.12.2023

Why media isn’t fit for purpose if you’re an SME

The industry should recognise the value of the 99%, not the 1%... 29.08.2023

It’s not about the ‘one’, it’s about the many

Unless we make our industry more attractive our legacy will be stuck in the past... 01.06.2023

News brands have a healthy future, but it might be on TikTok

Suzana Lay explains why the advertising industry needs to stay on top of the changing news consumpti... 13.10.2022

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Suzana Lay

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