Media opportunities: vertical/micro dramas

Low-cost, scroll-native dramas are attracting funds and studio attention.... 12.06.2025

Is Netflix making news buyable again?

Daily Beast show will test the appetite for news, stripped of perceived risk ... 10.06.2025

Ad formats (June 2025): Optimised timing

A concise guide to the latest ad products, and what's interesting about them... 09.06.2025

Ad formats: NewFronts edition

Every company at the 2025 IAB NewFronts had a system, a surface or a smart TV screen to sell. Some o... 13.05.2025

How bot farms are breaking the metrics

When fake engagement drives strategy, what are we really measuring?... 02.05.2025

Klarna wants to own the moment before you buy

Klarna is building a retail platform that begins where most others end — at the point of intent.... 28.04.2025

Ad-free subscribers stream more

Ad growth looks strong on paper. Sustaining viewer engagement is proving harder.... 17.04.2025

Personalised ads slightly more effective, says study

Personalised ads work best when they feel relevant, not simply well-targeted.... 16.04.2025

Amazon’s DSP dilemma

Amazon's loss-leader strategy to promote its DSP is working...for now... 10.04.2025

Ad formats: latest media buys

Your guide to new and interesting inventory... 03.04.2025

Retailers withdraw when brands go DTC

Study finds that retailers treat brands that go direct to customers as a threat... 10.03.2025

Is the future of AI ad-funded?

Free AI comes at a price. Who’s paying?... 24.02.2025

Sorry, BuzzFeed. Nice platforms finish last

Why plans for utopian social media bode ill for the once-viral publisher... 13.02.2025

What does iPhone’s first porn app mean for media planners?

The Digital Markets Act is reshaping app distribution. Is it for the better?... 11.02.2025

Is Meta bringing back the activity feed?

Instagram's latest updates suggest a pivot back to friends and social fundamentals... 22.01.2025

Media, monopolies and the rush to RedNote

Xiaohongshu's rise is all the rage. But is this a fleeting protest or signs of a deeper shift?... 17.01.2025

How to behave on social media in 2025

From mascots to messy feeds, here’s what brands should prepare for in the year ahead... 12.01.2025

Should podcasting be regulated?

As podcasts grow in influence, is it time for more oversight?... 10.01.2025