Media


Trends

What’s occurring? Audience data as pass the parcel

News

Netflix expects to double ad revenue in 2025

Case Studies

Itaú Bank’s interactive hoardings drove millions to its online marketplace

Perspectives

Media opportunities: How brands can be part of GTA VI

Case Studies

Maritime body sent messages in a bottle to reckless ‘boaties’

Media

X heralds trend tool as ‘holy grail of ad products’

Insights

Advertising in the age of atomised fame

Case Studies

Coca-Cola breaks coupon redemption record with Redeem

Perspectives

Brands’ fear of news is destroying online journalism

News

How to behave on social media in 2025

Perspectives

Should podcasting be regulated?

News

Reddit introduces AMA ads for brands

News

Meta ditches fact-checking ahead of Trump presidency

News

TV advertising to become accessible for SMEs

News

Study shows which brainwaves are best for ad testing

Interviews

Matt Klein on audience capture: ‘We’re letting metrics drive creative acts’

Features

Heart rate trumps eye tracking at measuring attention

Features

Cultural shifts to watch in 2025

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