Theme of the Month: Back To The Matter At Hand

This month we focus on relevance and where it’s lacking. For example: most ads we receive are completely irrelevant, but why? How do businesses stay culturally relevant? Why, in a cost of living and climate crisis, are brands still encouraging us to consume more?

Thanks to Seed's Campaigns Assistants, Anna Zakis and Jess Powell, for this month's playlist

Spotify List

Featured

Paris 2024 unlikely to herald a spike in ad investment

The TikTok-ification of music

Relevance is not a luxury

How cynicism festers in a greenwashed world

’90s nostalgia, relevance, and the quest for certainty

AI! AI! (creative work… in the thinking not the tools)

Maybe she’s born with it, maybe it’s (brand) relevance?

Subscriptions, and the decline of physical media in gaming

Comments and Interviews

Digital ads are on the rise. So is ad blocking. Is the system broken?

How can the ad industry reach net zero?

Q&A: Cake Zine’s editors share their journey

Why are brands still wary of getting into gaming?

Q&A: Is VR the key to immersive ecommerce?

What excites you about the Gen X creator economy?

Contributors

Celebrity endorsements during a cost of living crisis

Q&A: The biggest influencer shifts of the past year

Blogging is back: the power of tight-knit communities

Relevance and the customer experience

Why paid ads are a waste of money

Will AI create even more out-of-touch businesses?

The subculture effect: CMOs back in the boardroom

Brands chasing relevance are looking in the wrong places

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